AFL Betting – Products and Resources

At Betfair, we want winners. Aided by a catalogue of information provided in the previous AFL Betting Strategies articles, you have a useful guide to utilise products and AFL Betting Resources designed to help you BetSmart.

Developing an informed and reliable system to punt on an equalised and fickle competition like the AFL is difficult for anyone. The more assistance available, both fundamental and in-depth, the greater likelihood that we can bridge the gap between predictability and unpredictability.

We are determined to continue finding innovative and knowledgeable sources to grow our Betting Better pages and improve the educational service The Hub is here to provide.

Betfair Products And Resources

Data Scientists

The Data Scientists take a purely statistical approach to predicting the outcome of sporting events. The AFL Prediction Model uses a detailed mathematical system to identify value by comparing winning probability against the Market. Factors such as injuries and weather aren’t considered in the assessments but can be manually considered in your wagering to give you an added edge.

The Analysts

The Analysts comprise a team of industry professionals with expertise across all racing and sporting codes. A strong foundation of experience in researching, pricing and trading all facets of racing and sports has prompted the production of AFL Insights, an in-depth look at the form and trends of key matches each round of the AFL season. You can find their previews and analysis on The Hub in the lead-up to each round of fixtures.

The Professor

Associate Professor Michael Bailey has worked as a biostatistician for 20 years and has published over 400 manuscripts in peer reviewed medical journals that have been cited more than 14,000 times. In 2005, he completed a PhD which outlined a statistical approach to predicting sporting outcomes and with a specific chapter dedicated to the Brownlow, he is the only known person to be awarded a PhD for the prediction of the Brownlow Medal winner.

External Products And Resources

Prominent Twitter Handles – Statistics

@AnoAFL – Analysis of AFL manage the richest data package, FitzRoy, and even help modelers connect to Betfair data

@AFL – The official Twitter page of the Australian Football League, featuring important news and analysis.

@sirswampthing  ‘Swamp’ is a leading sports statistician for broadcasting across a variety of codes, including AFL.

@js_kay – Joshua Kay is a well-respected sports statistician who is instrumental in Channel Seven’s coverage of AFL, including the feature match on Friday nights.

@TheArcFooty – ‘TheArcFooty’ provides useful graphs and information on the AFL for ESPN and

@figuringfooty – Robert Younger of ‘Figuring Footy’ offers graphical and statistical insights and predictions on the AFL.

@MatterOfStats – Tony Corke of ‘Matter of Stats’ delivers another avenue for AFL statistics with graphs as a key focus.

Prominent Twitter Handles – News and Views

@AFL_PKeane  Patrick Keane, AFL Media Relations Manager

@ClarkyHeraldSun  Jay Clark, Herald Sun Reporter

@MattThompson  Matt Thompson, Reporter

@Robbo_HeraldSun  Mark Robinson, Herald Sun Chief Football Reporter

@SamLandsberger  Sam Landsberger, Herald Sun Reporter

@sam_mcclure – Sam McClure, The Age Reporter

Prominent Websites


The most in depth AFL data package is found on GitHub. You can find complementing articles from the FitzRoy website.

AFL is the official website of the competition. All 18 club websites are linked through this page, with regular news, statistics and video content. You can also watch any match live with the AFL Live Pass.

Champion Data

Champion Data are the official statisticians for the AFL. Renowned for their publication AFL Prospectus and unique points system for AFL Supercoach, they provide data from the matches through live and post-game feeds, including the match centre.

AFL Tables

AFL Tables is a reliable online source of historical AFL data, containing numerous lists of records and statistics dating back to 1897. Don’t be fooled by the simplistic layout design, what they lack in bells in whistles they more than make up for in the important part – the content. It’s easy to navigate and is regularly updated.

Other Useful Websites

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