BETFAIR AND BELLA ANDERSON UNITE IN A NEW CONTENT PARTNERSHIP
Here at Betfair we are always looking at ways to help customers find their edge on the Exchange. Today we are delighted to announce that Betfair Australia and Bella Anderson will be teaming up to collaborate on high-quality content creation and expert analysis to further support our mission.
Bella is a rising star in the horse racing industry. Her intricate knowledge and intuitive understanding of the nature of horses lends to her thought-provoking assessment of thoroughbreds from the mounting yard. This highly valued asset has been recognised in her media work for Racing.com.
We knew we couldn’t sit idle with Bella freshly available as a free agent in the racing media industry. She will continue her racing media journey as part of the Betfair team, alongside distinguished form analysts including Daniel O’Sullivan, Dean Evans, Jackson Oldham and Linton Chataway.
Betfair Australia Content Manager Karl Kaldawi said, ‘Bella has an expert eye and we’re incredibly excited to have her provide mounting yard analysis on the Betfair Hub, giving our customers valuable insights to inform their Betfair Exchange betting decisions.
‘Her honest appraisal of horses in the yard is ideal for Betfair customers. This unique but critical insight can sway a customer’s decision to back or lay in the minutes prior to race start. It could unpack hidden value that no ratings or form guide is able to reveal.’
Bella – who has featured in recent news via Daily Mail and News.com.au – said, ‘I love that Betfair is a progressive company that is passionate about horse racing but also in supporting younger racing enthusiasts like me. Personally, I am beyond thrilled to be associated with Betfair, covering many exciting aspects of the mounting yard and all with the punters in mind!’
You can follow Bella Anderson’s content and analysis by visiting the racing section of our digital content website the Betfair Hub here.