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WHAT’S NEW AT BETFAIR?

THE WATCHLIST

Introducing the new Watchlist from Betfair – A feature that enhances your wagering experience by enabling you to track and monitor your favourite team or runner.

Whether your interest lies in Racing, Politics, Basketball, Motorsports, or any other market on the Betfair exchange, the Watchlist is your tool for staying well-informed.

Using the Watchlist is simple. Just add any selection you’re interested in by clicking the Star, and it keeps you updated with real-time odds.

It also offers the convenience of sharing your selections with your network.

This feature is designed to help you effortlessly manage your interests across different markets, ensuring you stay on top of your betting strategies with ease.

A more organised approach to betting with Betfair’s Watchlist.

THE NUMBER CRUNCH

With so much data available for punters it is important to sift through what matters and what doesn’t!

Each week we crunch the numbers on racing and sport to provide historical context around the most important events that week.

Which jockeys and trainers are enjoying a particular track?

Who does form suggest will be the leading run scorer in a test series?

Who is most likely to challenge Novak Djokovic on hard courts?

We look at all the key questions and what historical data is telling us about what’s happening that week.

From those numbers we suggest back and lay strategies.

An example might be if the favourite has only won the Winterbottom once in 15 years, and no winner has carried more than 58kg in 20 years, and the fav is carring 59, history suggests you should be against it.

All the key numbers and data can be found here

EXPERT TIPS IN THE APP

Betfair App users will now have up to date tips and analysis in the palm of their hand.

The Betfair App will now provide punters with access to the Expert Tips content with links direct to the Hub Articles.

The development came in the lead up to the spring carnival and proved a valuable asset for app users, providing them with everything they need at the touch of a button.

This also covers some exciting sporting events on the horizon, such as the summer of cricket, the Australian Open and the 2024 AFL season.

Betfair’s Karl Kaldawi said the addition of Expert Tips will change the way people use Betfair!

“What makes Betfair different to corporate bookmakers is we want our customers to win hence trying to provide them with the best wagering advice possible.

Our current group of expert analysts and pro punters do an amazing job of providing Exchange betting strategies and analysis to punters and having that integrated into the Betfair App is a massive win for everyone.”

The nature of the Betfair Exchange, where punters power prices, means that Betfair customers can often find better odds, than via other betting channels.

Betfair is also the only place to act on both ‘back’ tips, where a tipster thinks a horse will win, and ‘lay’ tips, where a tipster thinks the smart bet is to take a horse on because they don’t think it will win.

Expert tips will feature both back and lay strategies, at the top of a page once you click on the race number.

EXOTICS (THOROUGHBREDS AND GREYHOUNDS)

Betfair has taken a further step forward in our racing market expansion journey, with Exotics markets (Exactas & Quinellas) now offered on all Australian Thoroughbred and Greyhound meetings.

Across the past three years, this offering has seen growth from 15% of race meetings up to 35% for Thoroughbreds and Greyhounds respectively. This step up to 100% will therefore be a major increase in our market offering, providing our customers with significantly more betting opportunities and ways to win.

To put the increase into perspective, in the past three years Betfair has increased the number of markets settled by more than 100,000 or 65%. The introduction of these exotics will see that number increase immediately by that same margin.

This expansion is a key step in our drive to deliver more for our customers. The move will also ensure our customers know what markets they should expect to see when navigating to an event, which creates a consistent experience they can trust.

Seen previously as the domain of the big bookies in town, Betfair’s offerings of quinellas and exactas, to go with the widely popular Same Game Multi markets in the AFL come with an added advantage.

The difference is you can lock in a fixed price for your exotics and opt to back or lay a selection.

And that certainty on your potential exotics’ payout, combined with the lay bet function, means you can choose to trade your position as you see fit. Your quinellas, exactas and multis just got a smart and savvy upgrade!

Work is ongoing to explore further opportunities to optimise our offering.

FIRMERS AND DRIFTERS

Another exciting new feature of the Betfair App is access to data around pre-race firmers and drifters.

Highlighting runners firming (odds decreasing, eg. $3 to $2.50) and drifting (odds increasing, eg. $3 to $4), this informative feature provides customers with insights about moving markets. Available across all Australian greyhound and horse racing.

Watchlist
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