Tennis is one of the most popular betting sports in the world. The ATP and WTA schedules mean there are betting opportunities on almost every day, creating a thriving environment for professional punters.

There’s sophisticated modelers who implement automated strategies, in play traders and traditional punters with an experiential edge.

Like many Betfair markets, there isn’t only one path to profitability.

An Introduction to Tennis Modelling

In this first article of a series, I give an overview of the different approaches commonly used to predict ...

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Tennis: ELO Modelling

In the previous article, I gave an overview of the different approaches used to model tennis matches. In this ...

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Tennis Modelling: Points Based Models

In the last article, I wrote about Elo Modelling, which was found to be the best-performing published model for ...

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If you found the modelling articles above a little intimidating, then you’re more likely to enjoy Jack Houghton’s pieces below.

You may recognise Jack’s name from our Psychology of Betting section. He also authored Winning on Betfair for Dummies.


Tennis Betting Tips and Strategies: Side Markets

Professional tennis punter Jack Houghton explains why he focuses on tennis side markets instead of trying to identity value in ...

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Tennis Betting Tips and Strategies: Important Stats

Professional tennis punter Jack Houghton explains the most important statistics to utilise when developing a tennis betting strategy.

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Betting Tips and Strategies: Value

Professional tennis punter Jack Houghton explains the golden rule of tennis wagering and explores ways to determine value through qualitative and quantitative approaches.

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Betfair is a low margin exchange. We create tennis markets for punters to take on punters. And we want winners.