Paul Smith

Paul Smith is a data architect with over two decades of experience in software design and development, who has applied his expertise to the world of sports betting and racing analytics. Known for his data modelling prowess, Paul builds and runs hundreds of predictive models that forecast racing and sports outcomes. His unique approach identifies market inefficiencies, especially in Betfair Starting Price (BSP), where human bias often lurks. Paul’s strategy focuses on small, consistent margins across various markets, utilising his deep understanding of data and psychology.