{"id":960,"date":"2022-09-28T06:16:47","date_gmt":"2022-09-28T06:16:47","guid":{"rendered":"https:\/\/bfhubprod.wpengine.com\/hub\/?p=960"},"modified":"2024-12-12T12:00:34","modified_gmt":"2024-12-12T01:00:34","slug":"marc-lambournes-journey","status":"publish","type":"post","link":"https:\/\/www.betfair.com.au\/hub\/education\/punter-insights\/marc-lambournes-journey\/","title":{"rendered":"MEET MARC LAMBOURNE"},"content":{"rendered":"
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What sets Marc Lambourne apart?<\/h2>\n
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The wagering landscape has changed substantially over the years. The growth of analytics and computer modelling has altered the way people bet on racing.<\/p>\n

The abundance of data available, as well as live raceday coverage and replays at the click of a finger have all been major factors in this transformation.<\/p>\n

But what sets Marc Lambourne apart? Old fashioned instinct.<\/p>\n

The great form analysts will always remind you of the need for intuition, even with the wealth of raw data at your disposal.<\/p>\n

\u201cI was working on my own ratings. Compiling a rudimentary data base, like everyone else.\u201d Lambourne said.<\/p>\n

\u201cHowever, my form assessment was a bit different to how it was going at the time.<\/p>\n

\u201cIf you think, late 80s we saw a lot of automation start to creep into form. People wanted to construct programs that could spit out automatic prices. I\u2019ve never been like that.<\/p>\n

\u201cSo I\u2019ve constructed my markets since 1988 in an intuitive way.<\/p>\n

\u201cI based it on my observations of how the ring works. And what type of horse relates to what type of chance. I would correlate that with the insight you get from watching and logging results.<\/p>\n

\u201cI can go anywhere and frame a market because I don\u2019t need a database.<\/p>\n

\u201cMy form is highly reliant on knowing the horses, so I\u2019d have to get to know them first. But for me it\u2019s all about knowing their profiles and working off that.\u201d<\/p>\n

Lambourne loves the challenge of trying to unlock a meeting based on years of building a knowledge bank.<\/p>\n

\u201cEvery week you\u2019ve got a set of meetings. And in those meetings, you\u2019ve got eight, nine or ten puzzles that I\u2019m looking to solve.<\/p>\n

Lambourne\u2019s background is built around that same passion for racing, and something in the back of his mind was always calling him to the track.<\/p>\n

\u201cSince I was ten, I\u2019ve been doing the form. Looking at certain metrics and heading to the track to see how they play out,\u201d he added.<\/p>\n

\u201cI started as a bookies clerk when I was at Uni. I chucked in Uni to go full time racing. My goal at that time was to become a bookie.<\/p>\n

\u201cAlong the way I was asked to assess form for a bookie. And that started me on my lifetime journey of form assessment.\u201d<\/p>\n

Lambourne co-hosts Racing Rant alongside Glenn Pollett, and he reflected on why this was such an important project.<\/p>\n

\u201cRacing Rant (Previously the punters show) started in 2009. It grew out of the fact that once upon a time, anyone who was anyone was at the track,\u201d he explained.<\/p>\n

\u201cWe were also quite dismissive of the mainstream media. Because we didn\u2019t feel they had the fundamental understanding we had on the track.<\/p>\n

\u201cAs people stopped going to the track and social media was born, we saw an opportunity to bring some intel to those platforms.<\/p>\n

\u201cPeople off the track were only getting the mainstream, not the depth of character and knowledge that you have when you grow up at the track.<\/p>\n

\u201cSuddenly people could tap into that knowledge and intel, which brings some fresh people into this community.<\/p>\n\n <\/div>\n

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HOW DID YOU COME TO USE BETFAIR?<\/h2>\n
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\u201cIn 2003, I had a coffee with one of my contemporaries and were discussing this thing called Betfair. And we were so excited.<\/p>\n

\u201cFinally, the world was coming to a real world of wagering. Something everyone understood, which was an exchange.<\/p>\n

\u201cRacing had diminished a little bit as a public pursuit and left the mainstream. I saw this as a way for racing to return to mainstream. People understood the stock market, they understood wagering. They might not have played the stock market, but they at least had a basic understanding of it.<\/p>\n

\u201cIf you bring that to racing you will get new punters and new fans.<\/p>\n\n <\/div>\n

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WHY DOES BETFAIR STAND OUT FOR YOU?<\/h2>\n
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\u201cI\u2019m now at the point in my wagering journey where I only use Betfair.<\/p>\n

\u201cWith the concentration of the corporate wagering landscape the early market opportunities aren\u2019t on the scale they once were.<\/p>\n

\u201cI perceive now that most of the opportunities in wagering are very late\u2026the last five minutes. Betfair is the place to live in the last five minutes. That\u2019s where everyone is.<\/p>\n

\u201cI like to look at my rated prices and how this interacts with Betfair in those last five minutes.<\/p>\n

\u201cHorses that are being consistently undervalued in the late betting. Someone has a bee in their bonnet about a favourite for example.<\/p>\n

\u201cI focus heavily on last minute betting and the Exchange only, and focusing on horses the market really wants to lay. Is this the under valuation that presents an opportunity?<\/p>\n

\u201cYou need to watch Betfair in the closing minutes before a race over a period of time.<\/p>\n

\u201cJust observe. You will have to dip your toe in the water to get that experience, but spend a long time observing and understanding first.<\/p>\n\n <\/div>\n

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HOW IS BETFAIR ON YOUR SIDE?<\/h2>\n
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\u201cBetfair is on your side because winners are welcome.<\/p>\n

\u201cIt\u2019s the only place where you don\u2019t have account managers saying, \u201cyou are winning so we don\u2019t want you.\u201d You won\u2019t get chased out of the facility. You can play there when other parts of the landscape find you undesirable.\u201d<\/p>\n\n <\/div>\n

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Marc Lambourne has been in the racing game for years. Hear his story and how he thinks Betfair has changed the way we bet on racing forever.<\/p>\n","protected":false},"author":82,"featured_media":52813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"tipster_notification_checkbox":false,"send_notification":false,"footnotes":""},"categories":[43],"tags":[],"brand":[],"class_list":["post-960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-punter-insights"],"acf":[],"yoast_head":"\nMeet Mark Lambourne | Betfair Punter Insights | Betfair Hub<\/title>\n<meta name=\"description\" content=\"Marc Lambourne has been in the racing game for years. 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