{"id":72408,"date":"2025-10-03T14:54:12","date_gmt":"2025-10-03T04:54:12","guid":{"rendered":"https:\/\/www.betfair.com.au\/hub\/?p=72408"},"modified":"2025-10-13T10:59:00","modified_gmt":"2025-10-12T23:59:00","slug":"meet-erin-murphy","status":"publish","type":"post","link":"https:\/\/www.betfair.com.au\/hub\/education\/punter-insights\/meet-erin-murphy\/","title":{"rendered":"MEET ERIN MURPHY"},"content":{"rendered":"
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AN OPPORTUNITY ARISES<\/h2>\n
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An opportunity to pick up some pocket money on weekends was the first step in what has grown into a blossoming career for one of racing\u2019s pioneer women.<\/p>\n

Erin Murphy has been a bookmaker for all of her adult life and has worked for Woodcock Racing since 2013. But the planting of those roots was not by design.<\/p>\n

\u201cI got into bookmaking by chance,\u201d Murphy said.
\n\u201cMy mum\u2019s hairdresser set her up with a wonderful man named Barry Baker.<\/p>\n

\u201cIt was right around spring carnival time. He offered me a job clerking on the Flemington front lawn. Eighteen-year-old me thought, \u2018yes please, I\u2019ll take the chance to earn some money.\u2019\u201d<\/p>\n

Whilst the relationship between her mother and Baker didn\u2019t last, Murphy\u2019s journey was already underway.<\/p>\n

\u201cThe relationship didn\u2019t last, but I was able to work for Barry for a number of years and he\u2019s become a close friend.<\/p>\n

\u201cI did Melton trots and a few other meetings and that was my introduction to the racing industry.<\/p>\n

\u201cAfter that, I worked with a number of bookmakers who all mentored me and gave me a solid grounding in the industry,\u201d she added.<\/p>\n\n <\/div>\n

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A BOOKMAKING PARTNERSHIP BEGINS<\/h2>\n
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Another turning point came in 2013, when a phone call changed the trajectory of her career.<\/p>\n

\u201cIn 2013 I got a call that an American, who was working in Sydney as a bookmaker, was coming down to Melbourne to set up \u2014 and that was Warren Woodcock.\u201d<\/p>\n

Woodcock has forged a successful partnership with Murphy over more than a decade, and he spoke about how she keeps him calm in high-stakes moments before a race.<\/p>\n

\u201cHer confidence. She\u2019s incredibly confident at the races and it puts you at ease,\u201d he said.
\n\u201cWhen she says, \u2018let\u2019s go and lay the 4,\u2019 she never gets flustered no matter how much we might take on it. That really helps us stay level.\u201d<\/p>\n

Murphy spoke glowingly of Woodcock as well, and the opportunities he has given her to grow.<\/p>\n

\u201cHe\u2019s family to me. He\u2019s given me opportunities to spread my wings and develop my own skills.\u201d<\/p>\n\n <\/div>\n

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FEMALE ROLE MODELS AND INFLUENCING THE INDUSTRY<\/h2>\n
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The success of women in racing has exploded throughout the 21st century, particularly in Australia. With the Melbourne Cup triumphs of Gai Waterhouse, Sheila Laxon and Michelle Payne, as well as Jamie Melham\u2019s meteoric rise, Murphy has learnt plenty from one particular mentor.<\/p>\n

\u201cHaving relationships with strong females like Gai Waterhouse \u2014 who\u2019s an absolute powerhouse. Spending time with Gai has given me so many lessons. The way she carries herself with such grace\u2026 she shows you that anyone can dominate.\u201d<\/p>\n

Murphy will be heading to England for Royal Ascot alongside Team Waterhouse, and she spoke of how Australia is leading the way.<\/p>\n

\u201cIt is very uncommon to see a female bookmaker in England; it\u2019s a male-dominated industry. So we are certainly setting the trend.\u201d<\/p>\n\n <\/div>\n

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STATE OF THE ON COURSE GAME<\/h2>\n
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With on-course wagering dropping off, Murphy explained how important it is to adapt.<\/p>\n

\u201cWith on-course wagering dropping a bit, you\u2019ve got to find ways to get money in your book. I do use Betfair quite a lot. A lot of my methodology involves looking at what\u2019s going on in the market \u2014 what\u2019s firming and drifting on the Betfair Exchange.\u201d<\/p>\n

On-track bookmaking has had its fair share of critics lining up to write its obituary, but Murphy is confident it still has a future.<\/p>\n

\u201cThere\u2019s a lot of negativity around the future of on-course bookmaking. People keep saying it\u2019s dying out. I disagree with that \u2014 and Warren and I are proving it day in and day out.\u201d<\/p>\n

Murphy also reflected on the important role Betfair continues to play in her daily operations.<\/p>\n

\u201cBetfair is a vital part of the industry \u2014 both online and on course. I believe it is the most accurate market.<\/p>\n

\u201cIt\u2019s funny how much Betfair influences particularly the Melbourne market. Melbourne bookmakers tend to price the market based off Betfair.\u201d<\/p>\n\n <\/div>\n

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