Tennis is one of the most popular betting sports in the world. The ATP and WTA schedules mean there are betting opportunities on almost every day, creating a thriving environment for professional punters.

There’s sophisticated modelers who implement automated strategies, in play traders and traditional punters with an experiential edge.

Like many Betfair markets, there isn’t only one path to profitability.


Betfair is a low margin exchange. We create tennis markets for punters to take on punters. And we want winners.



If you found the modelling articles above a little intimidating, then you’re more likely to enjoy Jack Houghton’s pieces.

You may recognise Jack’s name from our Psychology of Betting section. He also authored Winning on Betfair for Dummies.