Master the Exchange with insight and education from a host of professional punters. Here you will find a bevy of information to make you a better punter, including the Psychology of Betting where you go inside the mind of a punter, to the popular BetSmart Series where Professional Punter Daniel O’Sullivan offers insight into his vast wagering intelligence.

Customer Insights

Customer Insights section. A racing journalist sits down with successful Betfair clients and talks about how they became a pro punter. You’ll often pick up specific strategies that apply to your betting.

For example, if you love going to the track with your laptop then read about Mark, The Punter. If you’re a tech wizard and considering an automated racing strategy, read up about David and his API Bot. Or you may love to trade in-play.